AWA:
The Website & Newsletter

SCOPE: All-encompassing

ROLE: Technical producer

TERM: 5+ years (ongoing)

So much more to explore

If social media, an in-person exhibition, or one of the mass-produced AWA-branded publications or gifts was an entry point, the AWA website becomes the home base and the Bulletin newsletter a bi-weekly barker.

A searchable adventurer’s database

Award winning. Unmatched organic reach. Thousands of photos, videos and stories submitted by the AWA Community and curated by the AWA team allow for ample discovery, Armchair Adventurer and exploration.

Key features:
In-depth storytelling / Dynamic map / Adventure guides / Collections / Game

The website is designed in-house and custom-coded with a Wordpress back-end for easy administrative support by the AWA Team. Simple can be tough, but in the AWA universe, a clean, dependable look is valued by the international community who come back to it time and again.

The Bulletin: Direct & deep connection

Twice monthly since June 2020. The Bulletin audience is composed of our most tuned-in community members who directly influence the direction of the project at large. We do this for them.

Content categories:
In-depth stories / Community creator showcase / Giveaways / BTS updates / Event listings / Social highlights / Announcements and surveys

The newsletter reaches over 80,000 double-opted-in readers once every two weeks and is serviced by the Beehiiv platform, where it was among the very first enterprise-level titles..