EY New York HQ:
Digital Master Plan

SCOPE: Concept to installation

ROLE: Creative producer

TERM: 2+ years

Brand interaction, writ large.

A singular experience where, no matter the location, the global impact and reach of this “Big Four” professional services client comes through at every touchpoint. By blending the built environment with digital and brand experiences across 20 full floors, my team delivered a digitally integrated workplace—a space that celebrates the client’s values and identity.

The work fosters a sense of place and community while grounding the experience in New York City. Visitors and employees can seamlessly navigate the space while connecting to the client’s global perspective.

Below: a behind-the-scenes look at three of the six key brand interactive spaces.

Note: Each installation required intense coordination between architects, technologists, fabrication specialists and related sub-trades. To provide a sense of scale, total cost of hardware and installation alone was $30M+.

Activation 1: Achievement wall

Experience design / synchronized palette

A synchronized palette between the key touchpoints creates visual unity and cohesion across the experience.

Interaction prototype

Activation 1: Installed

Activation 2: Responsive welcome

Renders

Activation 2: Installed

Activation 3: People-aware stair artwork

Reactive prototype

Activation 3: Installed

Project overview (Video)

Behind the scenes

More work: