Accidentally Wes Anderson:
The Brand

SCOPE: All-encompassing

ROLE: Executive producer

TERM: 7+ years (ongoing)

Adventure awaits

An influential & beloved brand built from the ground up. With the partners, I transformed a social media curiosity into a global brand and sustainable business. Efforts included the conception and production direction of a Webby award-winning website, newsletter, and worldwide exhibition program.

The eponymous NYT-bestselling art book has been published in 10 localized editions.

THIS IS A COMMUNITY

Launched on Instagram in 2017, the global AWA community has grown to welcome nearly 2 million enthusiastic Adventurers.

AWA serves as an expansive crowd-sourced but singularly curated catalog of visually striking and historically distinctive destinations. With 2,200+ stories and zero selfies, AWA is the definitive resource of real life locations that fit the cinematic aesthetic of Wes Anderson.

The AWA community is an influential mix of tastemakers, media, PR agents and world-class designers, architects and stylists, brand owners and marketers.

Most importantly, they are curious, engaged, live to travel, seek out stories behind the façades, and consult AWA as a trusted resource.

After a few years of growing online success, we took the next step and created:
Accidentally Wes Anderson, The Book

With 500,000 books in print across 10 International editions and 9 languages, the eponymous book earned unmitigated praise and set the stage for various brand extension products (postcard sets, puzzles) and ultimately a second hardbound book, AWA, Adventures.