AWA:
Creative Brand Partnerships
SCOPE: Expand brand footprint & diversify revenue sources
ROLE: Partner, business strategist, advisor
TERM: 7+ years (ongoing)
AMPLIFY IMPACT
Accidentally Wes Anderson becomes an extension of its partners’ brands, serving as a full-service creative agency with a leaned in, highly-qualified audience of nearly 2M individuals around the globe.
Each partnership and associated campaign is entirely unique. Most span multiple touch points across social, print, and IRL experiences in order to maximize the storytelling depth and provide long-tail access points to the various “adventures”. All advertisements are created via owned IP and are integrated natively into the AWA ecosystem, online and elsewhere.
With each partner, we organically introduce their brands to the AWA community in order to create a meaningful and authentic long-lasting connection.
Our multi-year and repeat brand business speaks for itself.
Key deliverables:
Website & newsletter brand integration
Instagram / Social media takeovers
100% custom content (published & for repurposing)
On-site live storytelling and BTS access
Content integration into exhibitions
Significant prize giveaways & contests
Local media amplification (travel / location partners)
Pop-up events
Behind the scenes






The AWA ecosystem:
More work: