Corporate HQ:
Digital Experience

Welcome home

First impressions count: Tasked with shaping the guest and employee experience for a global bank’s new Toronto headquarters, I led the strategy and execution of a digital master plan that seamlessly blends utility with delight. At its heart is a dynamic Welcome Wall—a projection-enhanced installation that greets visitors, celebrates key moments, and adapts in real time. Powered by a custom CMS, the system ensures the space remains responsive, brand-aligned, and ever-relevant.

By aligning key stakeholders around the long-term value of flexible digital signage, we transformed a static lobby into a living, programmable experience—one that reinforces brand identity while offering a sophisticated, ever-changing sense of place.