Production Houses:
Branding & Expanding

SCOPE: Develop technical and digital creative services for post-production shops

ROLE: MD of Digital & Brand development

TERM: 7 Years (4 shops)

A/V + Web [UI/UX ] = Agency - (overhead)

At a trio of NYC-based high-end production facilities, I built specialized digital services teams that allows heritage shops to extend their service offerings to some of the biggest names in media and beyond.

In each instance, I started with a solid foundation of a respected post-production facility and helped them understand and capitalize on the timely trends that brands were chasing with respect to “all in one” media shops that could pick up a project anywhere on the timeline from concept to post-production and put out a cohesive set of public-ready deliverables.

Basically “agency” work without the media buying and associated markups.

These are the environments where I cut my teeth. Still pretty comfortable in an edit suite…

MindSmack TV -> The Smack Pack -> Nimble

Something about Live@Best Buy & supporting services for HBO, Food Network, Nickelodeon
When MindSmack TV decided to revamp the brand it was ‘go time’ for our branding division. The logo mark was developed to be familiar and unique at the same time. The goal: To reflect the attitude and personality of the office: friendly, powerful and modern while subtly illustrating what we do.

MindSmack’s exacting approach to client work, combined with attractive, modern edit suites is neatly reflected in the new brand guide: quality, minimalistic design set with a distinctive and easily recognizable mark.

After many iterations, the resulting visual identity featured an iconic “smack” symbol paired with a friendly lowercase wordmark. The symbol became a flexible asset that lent itself beautifully to animation, and also worked perfectly as a watermark or an avatar. The dark gray and burnt red color palette provides gravity and balance to the cheeky symbol and approachable typography.

In the MindSmack TV office, the branding shines through on businesses cards, client information sheets, video loops, and interior design. The MindSmack TV persona is evident at every client interaction.

Famous for their parties, the MindSmackTV branding also extends to invitations and assets, with unique branded illustrations for each event.

MindSmack TV’s website is visited regularly by network television producers, fellow editors, and other industry professionals. The site showcases the team’s latest and greatest work and stays true to the MindSmack TV persona with frequent blog posts, team bios, and party photos. One thing is obvious: this is a great place to work and a great team to work with.

TK: TEAM PORTRAITS FOR EACH PROD HOUSE

TK: SOCIAL PROMPTER / associated events & services.
Audio / Digital / Edit / Identity / Motion Graphics / Offline / Video Production