AWA:
Social Media

SCOPE: All-encompassing

ROLE: Executive producer

TERM: 7+ years (ongoing)

Finding the Community

This is where it all started. On a whim. On Instagram.

Influential > “Influencer”

The AWA community is an influential melting pot of tastemakers, media, PR agents and world-class designers, architects and stylists, brand owners and marketers from around the globe.

Most importantly, they are real people who are curious, engaged, live to travel, seek out stories behind the façades, and see AWA as their trusted resource.

By the numbers:

Social media followers: 2M
Instagram Posts: 2,400+
Paid media: $0

Avg impressions: 250k
Engagement rate: 2x industry avg
Named rooms at IG HQ: One

*accounts 1M+ followers

Famous followers (a short list): Blake Lively, Seth Rogan, Julia Roberts, Mark Hoppus, Pharrell Williams, Amy Schumer, Virgil Alboh, Jonathan Adler, Julia Louis-Drefus, Judd Apatow. . .